Thursday, January 20, 2022

Music Video Final Cut and alt vids

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FINAL CUT:

This is the final music video. We chose to do for Bjorks "Army of Me" for our coursework (see genre and chosen artist posts to find out why). This took alot of work and determination to complete, as it went through a some serious re-drafts, mainly we had to change the Bjork actress to add verisimilitude to our simulacrum of Bjorks brand image (see drafts and itterations of our music video on my video sample/rough cuts post). You can also see the behind the scenes process on my shoots post.



ALTERNATIVE VIDEOS:

Teaser:

In order to promote our music video we created a short teaser. Conventionally these are uploaded on social medias to create anticipation for the music video.


Visualizer: 

This is a short 5-9 second gif file that loops. Used on Spotify instead of an album cover, usually for promotional purposes.




Lyric Video:
This is a video that conventionally was created by audiences, however like most UGC (user generated content) artists are now using it for promotional reasons, mainly to create hype.


TikTok "Viral" Trend:

We a simulacrum of a tiktok trend where audiences lip-sync a part of a song (often the chorus). This kind of UGC is conventionally encouraged by the artist, as it helps promote the music video and their social medias.




Reaction Video:
Here we got our friend to play a fan of Bjork. This is a common type of UGC seen after the release of a music video which further promotes the music video.










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